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Apple announced in 2020 that they would soon be making major changes to their Identifier for Advertisers (IDFA). Apple’s IDFA assigns a random device identifier to each and every iOS device and allows advertisers to track data from those devices in order to send...

Let me begin this post by saying it's just a matter of my personal opinion and by no means does it reflect the way my colleagues feel about any involved parties. I've been in the marketing industry for quite some time--over 10 years. Over the course of that time, I've...

The average American checks their smartphone more than 60 times every day and spends almost 5.5 hours per day using their mobile phone. More than 85% of Americans use their mobile phone to browse the Internet and visit websites every single day. In fact, more than...

Since TikTok became one of the most popular social media platforms in existence virtually overnight, multiple social media platforms have released short-form video features that mimic the short-form video content that dominates TikTok. For example, Instagram unveiled...

Even though it ranks among the most popular social media platforms in the world, Reddit is frequently overlooked in the ongoing discussion of the shifting landscape of social media in today’s world. Reddit is an online forum platform that is home to more than 130,000...

Student-athletes just recently became eligible to build and profit off of their own personal brand after the NCAA updated their NIL—which refers to the name, image, and likeness—rules in late 2019. These NIL rule updates made more than 500,000 student-athlete...

If you haven’t heard of the Clubhouse app, you’re not alone. This elusive social networking app launched almost a year ago in April of 2020 and has more than 6 million active users, but few people seem to even know the app exists. Clubhouse has been kept largely on...

Data privacy has been a very hot topic as of late. Social media giant Facebook has recently been embroiled in multiple conflicts related to data privacy or lack thereof for its close to 3 billion users. Earlier this year, Facebook paid $650 million to settle a privacy...

Choosing the right marketing company impacts the overall success of your company. It’s the marketing team, after all, that hypes up your brand and gets it noticed. They understand what works and what doesn’t and how to get your business name out there in all the right...