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More than three million businesses currently use Facebook as a part of their online marketing campaigns. Facebook is the number-one most popular social media platform—it has almost 3 billion users worldwide—so incorporating Facebook into your social media marketing...

The world of influencer marketing is fairly new. While they might seem very commonplace now, the concept of an ‘influencer’ in general—someone with a relatively large following on a website and/or social media platform who is able to influence their followers to use...

LinkedIn is the largest professional networking platform in the world. This social media platform is designed specifically for professional use, and it has more than 722 million active users around the globe. LinkedIn allows users to create profiles for themselves...

Designing digital marketing campaigns to keep your business afloat in the ever-changing world of online marketing can be frustrating, confusing, and exhausting. Search engine algorithms are always changing, which in turn means that businesses have to switch up their...

Apple announced in 2020 that they would soon be making major changes to their Identifier for Advertisers (IDFA). Apple’s IDFA assigns a random device identifier to each and every iOS device and allows advertisers to track data from those devices in order to send...

Let me begin this post by saying it's just a matter of my personal opinion and by no means does it reflect the way my colleagues feel about any involved parties. I've been in the marketing industry for quite some time--over 10 years. Over the course of that time, I've...

The average American checks their smartphone more than 60 times every day and spends almost 5.5 hours per day using their mobile phone. More than 85% of Americans use their mobile phone to browse the Internet and visit websites every single day. In fact, more than...

Since TikTok became one of the most popular social media platforms in existence virtually overnight, multiple social media platforms have released short-form video features that mimic the short-form video content that dominates TikTok. For example, Instagram unveiled...

Even though it ranks among the most popular social media platforms in the world, Reddit is frequently overlooked in the ongoing discussion of the shifting landscape of social media in today’s world. Reddit is an online forum platform that is home to more than 130,000...