The world of influencer marketing is fairly new. While they might seem very commonplace now, the concept of an ‘influencer’ in general—someone with a relatively large following on a website and/or social media platform who is able to influence their followers to use certain products or services—are a pretty recent phenomenon. Influencer marketing can be a very powerful part of digital and social media marketing campaigns—especially for small businesses. One of the toughest parts of building your own small business from the ground up is expanding your reach and building a base of clients who are willing to spend money on your products or services. Here is a shortlist of Influencer marketing tools for small businesses.
That’s where influencer marketing comes in handy. Influencer marketing tools allow you to use the audiences that influencers have already built to expand your own audience. You can do this by paying an influencer in a niche that is relevant to your business to advertise what your business has to offer in sponsored posts—posts that you pay the influencer to publish about your business’s products or services.
These sponsored posts generally link to your business’s website or social media account, and they reach the expansive audience of the influencer you pay to publish a sponsored post on behalf of your business.
If you’re interested in tapping into the world of influencer marketing for your small business, keep reading to learn more about 3 of the best influencer marketing tools for small businesses.
BuzzStream is one of the most popular influencer marketing tools—and for good reason. It is one of the most comprehensive, all-inclusive, and intuitive tools of its kind available.
This influencer marketing tool is available as a browser extension that allows you to add relevant blogs or websites in the same niche as your business to a list. When you look at your list, you are able to see more information about the influencer who wrote the blogs and websites you added to your list—and then potentially reach out to them if you feel like they would be a good fit to collaborate with your small business.
You can also use BuzzStream to search for specific keywords—e.g. ‘women’s fashion’ or ‘art classes’—that are relevant to your small business. Based on the keywords you search, BuzzStream will provide you with a list of influencers whose online presence focuses on those keywords and key information about them.
BuzzStream is available with a 14-day free trial, and its Starter plan—which is great for most small businesses—costs just $24 a month for up to two users.
If you’re interested in reaching out to blogging influencers who can publish sponsored blog posts about your business’s products and services, try Pitchbox.
Pitchbox is based on SEO. It allows you to search keywords that are relevant to your business and then directly integrates your keyword searches with popular SEO services in order to allow you to find blogging influencers with the most authority on popular search engines—so you’ll know you’re not wasting your time reaching out to influencers whose blogs don’t rank very highly or reach a very wide audience.
Pitchbox does not offer public information on their pricing, but they offer a free demo and then give interested users more information about their prices.
While its name might be slightly off-putting, Hunter is an extremely helpful influencer marketing tool that allows you to get into contact more easily with an influencer of your choice. This tool works best if you already have an influencer in mind with whom you’d like to get in touch without spamming their publicized business email or filling out an anonymous contact form in order to reach them.
Hunter is ultra-simple. It allows you to find the real, potentially unlisted email addresses of influencers in your business’s niche and save them as leads by searching for that influencer’s social media account or website name. It also lets you send outreach emails directly through the Hunter platform to any email addresses you have marked as leads—rather than having to copy any email address you find through Hunter one by and send outreach emails individually from your business email account. Plus, Hunter allows you to search for up to 100 email addresses per month for free.