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Google Discovery campaigns are advertisements that show up in Google’s feeds on YouTube, the Google app–when the “Discover” feature is turned on–and Gmail. This advertising tool from Google first came out in 2019 and has been gaining ground among businesses of all...

Sizing Images From the picture you choose to display as your brand’s Facebook profile picture to photos that you attach to Tweets you publish from your company’s Twitter account, images are a very important part of social media marketing. Research shows that...

Digital marketing has skyrocketed in popularity and importance over the past decade. Within the first few years of the 21st century, online advertising and digital marketing campaigns were still very much optional for companies and did not usually have the ability to...

Branding refers to how companies develop marketing campaigns in order to widely associate certain images, words, designs, etc. with their specific brand. Designing a logo image or coming up with a catchy slogan for your company are both examples of branding. For...

What is Business Branding? Business branding is a marketing concept that encompasses a wide variety of marketing practices and strategies. It is a very broad concept that many business owners struggle to fully understand. Branding can include anything from packaging...

In this modern world, almost everyone uses social media in some form or another. From Facebook to Twitter and beyond, various social media platforms allow you to do everything from keeping up with friends to staying informed on current events. Due to how much of a...

Search engine marketing—or SEM—is a broad branch of Internet marketing that encompasses many different digital marketing practices and strategies. SEM revolves around Internet marketing techniques—primarily paid advertising—that are targeted toward improving your...

Tik Tok is a social media app that allows users to record, edit, and post short 15-second video clips for their followers to watch and for other users to discover and view. TikTok launched back in 2016, but it didn’t really take off with much momentum until 2018....

An Internet lead refers to an instance in which a potential customer digitally expresses interest in your business. An Internet lead is generated when an Internet user visits your business’s website and submits information via a Web form or email to express their...