In this modern world, almost everyone uses social media in some form or another. From Facebook to Twitter and beyond, various social media platforms allow you to do everything from keeping up with friends to staying informed on current events. Due to how much of a pervasive influence social media has become in recent years, advertising products and services via social media platforms is an important branch of marketing that can help modern companies thrive in an increasingly tech-based world.

When done right, social media marketing can be very effective for helping companies create a unique and personalized voice for their brand, build relationships with their customer base, generate leads, and increase sales and profits. Whether you’re just starting out with social media marketing or you’ve been utilizing it for years, the most successful social media marketing strategies are constantly changing and there’s always room for improvement. If you’re interested in boosting the success of your company’s social media marketing campaign, keep reading to learn more about some of the current top tips on how to improve your company’s social media marketing strategies.

1. Define Your Goals

Social media marketing is a very broad branch of marketing. There are many different social media platforms and strategies that you can utilize as part of your social media marketing campaign for your company. The amount of options available to you when it comes to designing a social media marketing campaign for your company is great, but all of these options can also get very overwhelming—especially for beginners who are just starting to explore social media marketing.

In order to design an effective social media marketing campaign that helps drive growth for your company, it is important to define concrete goals that clearly outline what exactly you hope to get from your brand’s campaign. Keep your social media marketing campaign on track and prevent frustration and disappointment by making sure that the goals you set are measurable and realistically attainable based on the resources you have available to devote to social media marketing.

2. Partner with Other Brands

Partnering with other brands on a collaborative social media marketing campaign can help you reach a wider audience of potential clients and get more people to interact with your content. Social media marketing collaborations with other trusted brands that have loyal followings can also help you build potential clients’ trust in your company. It can also be lucrative for your company to partner with social media influencers who are willing to promote your products or services on their personal pages. If your company’s following is not large enough to make partnerships with major influencers a practical option, consider reaching out to micro-influencers instead. Micro-influencers have small followings compared to major influencers, but the followers that they do have tend to be very loyal and trusting.

Make sure that any influencer that you choose to partner with is able to genuinely connect with the products or services that your company offers and that your products or services naturally fit into the virtual voice or brand that the influencer has already created. Influencer promotion of your products or services that seems forced or disingenuous is very transparent and will likely turn potential customers away rather than attract them.

3. Interact with Your Audience

It is very important to interact with your audience via social media to establish a unique and personalized voice for your brand, encourage loyalty among your clients, and keep your followers interested in the content you post. Don’t just publish a post and forget about it. Keep up with the post as your audience engages with it. Try to respond to as many comments as possible, even if they’re comments that include complaints. Also, encourage your audience to initiate interaction with your brand’s social media posts by posing questions and including attention-grabbing formatting and imagery in your posts.

4. Make it Mobile-Friendly

It can be easier and more convenient to design and publish posts to your brand’s social media accounts using a desktop computer. However, it is important to remember that the vast majority of people who view your company’s content on social media are viewing that content on their smartphone or other mobile device. Make sure that all of your company’s social media posts are mobile-friendly—which means that the formatting of your posts remains easy-to-consume, well-organized, and aesthetically pleasing when viewed on a mobile device. Social media users who have to squint at tiny font on their phone screen or constantly scroll left and right and back and forth just to read through one of your company’s posts are unlikely to pay attention to or engage with your company’s social media content.

5. Hire a Social Media Manager

Keeping up with a regular posting schedule, continuously responding to your followers’ comments, analyzing your company’s social media stats, etc. can be a lot of work.

If you are feeling overwhelmed, consider hiring a social media manager to run your company’s social media accounts. Social media managers can take care of everything from designing and publishing your brand’s posts to engaging with your followers to monitoring and adapting to changing algorithms on various social media platforms.