TikTok has rapidly become a must-have platform for businesses looking to grow their online presence. While organic campaigns can help, they may not be enough for those looking to make a big impact. TikTok advertising is the fastest way to build your brand and increase engagement rates. But, how much does it cost for a TikTok campaign, anyway?
The Minimum Budget Requirements for TikTok Ads
Whether you’re a small business or a well-known brand, TikTok requires you to set aside a minimum budget to run ads. For an entire campaign, you’ll need a minimum of $500, with a daily campaign budget of not less than $50. For ad group-level budgets, you can choose between a daily budget, starting from $20, or a lifetime budget calculated by multiplying the minimum daily budget by the number of days you schedule the ad to run for.
Types of TikTok Ads and Their Costs
To achieve your campaign goals, TikTok offers specific ad options that can help. These include self-service ads, in-feed ads, top-view ads, brand takeovers, branded effects, and hashtag challenges. The ad cost varies depending on the type of ad you choose.
- In-feed ads: perfect for driving sales and conversions, starting at $10 per 1,000 impressions.
- Top-view ads: great for grabbing attention and require longer periods of attention, costing up to $65,000 for 7.4 million impressions.
- Brand takeovers: immersive full-screen content that appears when users open the app, costing around $50,000 per day due to their exclusivity.
- Branded effects and hashtag challenges: excellent for boosting engagement and increasing brand awareness, costing $45,000 for 30 days and $150,000 for six days, respectively.
Apart from TikTok’s native advertising tools, you can also collaborate with influencers to enhance your reach. The price varies depending on the influencer’s number of followers, niche, and campaign goals. Hiring a TikTok influencer from the Creator Marketplace can help you achieve your advertising goals and guarantee excellent content performance.
Optimizing Your Campaign Budget
Optimizing your campaign budget is crucial for getting the most out of your ads. TikTok offers several bidding strategies, including bid cap, cost cap, and lowest cap, that allows you to keep your spending within your daily budget limit or use cost per result.
Think Creative Can Help With All Your TikTok Advertisement Needs
At Think Creative, we understand that advertising on the TikTok platform can be challenging. They have numerous features and settings in Ads Manager that you need to understand to be successful. Our team of experts can help you with all your advertising needs and overcome these challenges. Together we can take your business to the next level and achieve your advertising goals.