by Matt Holandez | Dec 2, 2022 | Uncategorized
Apple announced in 2020 that they would soon be making major changes to their Identifier for Advertisers (IDFA). Apple’s IDFA assigns a random device identifier to each and every iOS device and allows advertisers to track data from those devices in order to send...
by Matt Holandez | Dec 2, 2022 | Uncategorized
Let me begin this post by saying it’s just a matter of my personal opinion and by no means does it reflect the way my colleagues feel about any involved parties. I’ve been in the marketing industry for quite some time–over 10 years. Over the course...
by Matt Holandez | Dec 1, 2022 | Uncategorized
The average American checks their smartphone more than 60 times every day and spends almost 5.5 hours per day using their mobile phone. More than 85% of Americans use their mobile phone to browse the Internet and visit websites every single day. In fact, more than...
by Matt Holandez | Dec 1, 2022 | Uncategorized
Since TikTok became one of the most popular social media platforms in existence virtually overnight, multiple social media platforms have released short-form video features that mimic the short-form video content that dominates TikTok. For example, Instagram unveiled...
by Matt Holandez | Dec 1, 2022 | Uncategorized
Even though it ranks among the most popular social media platforms in the world, Reddit is frequently overlooked in the ongoing discussion of the shifting landscape of social media in today’s world. Reddit is an online forum platform that is home to more than 130,000...
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