Joe Rogan is an American comedian, sports commentator, and TV and podcast host with a successful and long-running career in comedy and public speaking. He launched his famous podcast, “The Joe Rogan Experience”, in late 2009. Over the past decade, this podcast has grown to become the number-two most popular podcast in the United States and one of the most popular podcasts worldwide. Joe Rogan has hosted more than 1,400 episodes of this podcast, each of which has received millions of views from viewers around the globe on Youtube.
In May 2020, Joe Rogan made the surprising choice to sign a multi-year exclusive licensing deal with Spotify that gives the major music streaming platform the exclusive rights to streaming new episodes of “The Joe Rogan Experience” for the next several years. While Spotify is best-known as a music streaming platform, it has expressed over the past year in expanding its services as a podcast streaming platform as well.
In 2019, Spotify acquired several podcast companies and has since expressed their focus on acquiring exclusive content that will only be available to stream via their platform. Over the past year or so, the company has built up its library of exclusive podcasts to include dozens of podcasts that are available to stream only on Spotify. They hope that in building a foundation of exclusive podcasts, they will be able to draw in more users with more meaningful content options.
Hosting a podcast can be a major part of a successful digital marketing campaign. Podcasts give your business a personalized voice and help your business offer informational value, which can strengthen potential customers’ trust and feelings of connection with your business. If you’re a small business owner, here are 3 reasons why you should follow in Joe Rogan’s footsteps and consider moving your content to Spotify to elevate your business—and your profits—to new heights this year.
Maintain Creative Control With Spotify
As their deal with Joe Rogan and exclusive acquisition of the “The Joe Rogan Experience” has come to light, Spotify has made it more than clear that they will not retain any creative control over Rogan’s famous podcast.
Spotify does not demand creative control over the podcasts they welcome to their streaming platform. When you host a podcast on Spotify, your business is free to maintain complete creative control over that podcast without any interference from Spotify itself.
Increase Your Views and Reach With the Spotify App
As a small business, it can be very challenging to attract viewers to your podcasts. Hosting your podcasts on a huge platform like Spotify can help you gain more views on your business’s podcasts and attract more customers.
The platform has more than 250 million current users. Since Spotify has begun increasing their focus on the podcasts available to stream on their platform throughout the first quarter of 2020, almost 20% of their active monthly users have begun engaging with podcasts via Spotify. That represents an almost 15% increase from the last quarter of 2019, during which only about 5% of active users listened to podcasts through the app.
Hosting your podcast on Spotify could expose your podcast to millions of viewers, which could facilitate major growth for your podcast, its viewer base, and your customers in the near future.
Strike While the Iron is Hot
Spotify is an extremely successful music streaming platform—one of the most successful in the world—and the recent growth as a podcast streaming platform shows great promise for their future success as a major podcast streaming service as well.
Choosing to switch your podcast to Spotify at this point in time is a choice that allows you to get in on a big trend before it becomes too big to offer a real advantage for your business. If you want to attract more customers and earn more profits, consider making the switch for your podcast to Spotify as soon as possible to strike while the iron is hot before too many businesses saturate the major streaming platform with their own podcasts.
Listen to your favorite podcasts, including ours, on Spotify now!