Choosing the Best Social Media Scheduling Tool For Small Business

Running a social media marketing campaign for your business comes with many challenges. One of the simplest ways to make social media marketing easier is to invest in a social media scheduling tool. 

Social media scheduling tools help businesses schedule social media posts to be published on a specific date at a specific time in the future. Many of these tools also offer other services for general social media marketing management. 

Preparing social media posts in advance can help businesses keep up with their social media marketing instead of having to worry about live-posting across multiple platforms several times a day or week. Scheduling social media posts to be posted on a certain day of the week or at a certain time of day when their accounts’ followers tend to be the most active on the platform can also help users maximize the visibility of their posts. 

If you think a social media scheduling tool would be a good investment for your business or brand, keep reading for a list of the top 5 social media scheduling tools in 2020. 

1. CoSchedule 

CoSchedule is among the most versatile and top-rated social media scheduling tools on the market. It offers one of the widest varieties of social network-related services in addition to the social media scheduling services it provides. 

In terms of social media scheduling, CoSchedule allows users to schedule posts in advance to the most popular social media platforms—including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. 

Apart from social media scheduling, CoSchedule offers businesses many opportunities to organize their social media marketing as a whole. It allows users to coordinate all parts of their marketing campaigns for different projects and different clients on one platform in a user-friendly format with a refreshingly simple interface.

2. Loomly 

Loomly is one of the most comprehensive and user-friendly social media management platforms available on the market.

In addition to scheduling your social media posts—to a customized audience, if you so choose—Loomly allows users to create multiple calendar workflows, which allow teams to collaborate more effectively and efficiently on various projects. 

This intuitive platform also features an interactive screen that allows you to manage communication from your followers across various social media platforms. 

3. TweetDeck 

Not every business and entrepreneur needs to schedule posts to various social media platforms on a regular basis. TweetDeck is ideal for users who want to schedule social media posts on Twitter exclusively. 

This unique social media scheduling tool allows users to schedule tweets in advance and easily track notifications and all scheduled tweets in a user-friendly way. Plus, TweetDeck is completely free to use—which is rare among top social media scheduling tools. 

4. Everypost 

Everypost is a social media scheduling tool that makes it very easy for users to organize all of their social media

marketing campaigns across multiple social media platforms.

It allows users to integrate all of their social media accounts and cross-publish posts on multiple accounts. Everypost gives users the opportunity to customize each post as well to help users avoid posting exactly the same content across all of their social media platforms. 

5. SocialBee 

SocialBee is a great social media scheduling tool for businesses and entrepreneurs that are especially interested in receiving performance-related feedback on their social media posts.

This social media management tool allows users to schedule posts to various social media platforms in advance. It then offers feedback on engagement and interaction with each scheduled post, which helps users know if their current social media marketing campaign is working or if they need to switch things up to improve engagement. 

 

SocialBee is also considered to be one of the most affordable social media scheduling tools available, which is definitely an advantage for businesses on a tight budget.

For more information on social media tools or anything else in the social media realm, contact us! We’d love to help.