A Simple Guide to Google Discovery Campaigns

A Simple Guide to Google Discovery Campaigns

Google Discovery campaigns are advertisements that show up in Google’s feeds on YouTube, the Google app–when the “Discover” feature is turned on–and Gmail. This advertising tool from Google first came out in 2019 and has been gaining ground among businesses of all...
Why is Branding Important?

Why is Branding Important?

Branding refers to how companies develop marketing campaigns in order to widely associate certain images, words, designs, etc. with their specific brand. Designing a logo image or coming up with a catchy slogan for your company are both examples of branding. For...
Business Branding & Company Growth

Business Branding & Company Growth

What is Business Branding? Business branding is a marketing concept that encompasses a wide variety of marketing practices and strategies. It is a very broad concept that many business owners struggle to fully understand. Branding can include anything from packaging...
Social Media Marketing: Tips For Your Company

Social Media Marketing: Tips For Your Company

In this modern world, almost everyone uses social media in some form or another. From Facebook to Twitter and beyond, various social media platforms allow you to do everything from keeping up with friends to staying informed on current events. Due to how much of a...
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