Risk to Student-Athlete Brand Partnerships

Risk to Student-Athlete Brand Partnerships

Before 2021, student-athletes playing at the university level were legally not allowed to profit off of their name, image, or likeness. It was impossible to have student-athlete brand partnerships. The purpose of this law was to preserve the amateurism of college...
A Simple Guide to Google Discovery Campaigns

A Simple Guide to Google Discovery Campaigns

Google Discovery campaigns are advertisements that show up in Google’s feeds on YouTube, the Google app–when the “Discover” feature is turned on–and Gmail. This advertising tool from Google first came out in 2019 and has been gaining ground among businesses of all...
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