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July 4th is one of the most popular days of the year to buy a car. Summer is already a popular time of the year to buy a new car, largely because it is the season in which many vehicle models for the upcoming model year are released. Many auto dealerships offer...

As of May 2022, Instagram had well over one billion estimated monthly active users around the world–securing this photo-sharing app’s spot as one of the top social media platforms currently in existence. Countless businesses of all sizes take advantage of Instagram’s...

Before 2021, student-athletes playing at the university level were legally not allowed to profit off of their name, image, or likeness. It was impossible to have student-athlete brand partnerships. The purpose of this law was to preserve the amateurism of college...

Google Discovery campaigns are advertisements that show up in Google’s feeds on YouTube, the Google app–when the “Discover” feature is turned on–and Gmail. This advertising tool from Google first came out in 2019 and has been gaining ground among businesses of all...

Sizing Images From the picture you choose to display as your brand’s Facebook profile picture to photos that you attach to Tweets you publish from your company’s Twitter account, images are a very important part of social media marketing. Research shows that...

Digital marketing has skyrocketed in popularity and importance over the past decade. Within the first few years of the 21st century, online advertising and digital marketing campaigns were still very much optional for companies and did not usually have the ability to...

Branding refers to how companies develop marketing campaigns in order to widely associate certain images, words, designs, etc. with their specific brand. Designing a logo image or coming up with a catchy slogan for your company are both examples of branding. For...

What is Business Branding? Business branding is a marketing concept that encompasses a wide variety of marketing practices and strategies. It is a very broad concept that many business owners struggle to fully understand. Branding can include anything from packaging...

In this modern world, almost everyone uses social media in some form or another. From Facebook to Twitter and beyond, various social media platforms allow you to do everything from keeping up with friends to staying informed on current events. Due to how much of a...