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The COVID-19 pandemic has turned the auto industry on its head. Many automotive dealerships across the United States were forced to close during the stay-at-home orders that began in early March of 2020. Before auto sales were deemed essential in mid-April of 2020,...

TikTok: Emerging Social Media Platform Over the past decade, social media has gone from virtually nonexistent to practically universal. Almost 70% of adults in the U.S. regularly use at least one social media platform, and that percentage is closer to 90% for younger...

IGTV is an exclusive video platform that Instagram launched in June of 2018. It allows Instagram users to create their own IGTV channel and share long-form pre-recorded videos that are up to an hour in length. IGTV is optimized for use on both desktop and mobile...

If you want to stay ahead of your competitors and step up your social media marketing game for 2020, keep reading to discover 5 of this year’s top social media marketing tips for any business big or small. These 7 action-focused tips are straightforward and simple to...

The branding of your business includes all logos, statements, words, phrases, and imagery that is specifically associated with and unique to your business. Successful branding is key to any successful business. Without original branding, your business won’t be...

Search engine optimization is always changing and evolving. Most of the top SEO tips for success that were popular a year ago—or even six months ago—are no longer relevant. This is because search engine algorithms are always changing too, which causes SEO strategies...

Successful car dealership marketing was put to the test in 2020. The auto industry was one of the industries that were hit hardest throughout 2020 as the COVID-19 pandemic spread like wildfire across the globe. Sales of new vehicles in the United States dropped by...