Search engine optimization is always changing and evolving. Most of the top SEO tips for success that were popular a year ago—or even six months ago—are no longer relevant. This is because search engine algorithms are always changing too, which causes SEO strategies to shift in response in order to remain effective. The constant changes within SEO can be very frustrating for business owners who want to drive traffic to their site but don’t feel like they’re ever able to keep up with how quickly SEO develops and transforms. If you’re feeling frustrated or at a loss for how to advance your SEO strategies to finish out the year strong, keep reading this short SEO guide to learn more about 3 top SEO tips from experts to use for the rest of 2020. 

  1. Know Your Goals and Black Hat vs White Hat 

In order to develop effective SEO strategies, it is important to determine what you want to get out of them. What are your short-term and long-term goals? There are many different SEO strategies, and trying to determine which ones to utilize before you figure out your own priorities can be overwhelming, frustrating, and very stressful.

SEO Guide for search

SEO Guide for search

If you want to drive traffic to your site and monetize it very quickly, you will probably get the most out of black hat SEO techniques. Black hat SEO encompasses techniques that only focus on earning a high search-engine ranking for your website, without giving any thought to how your content actually sounds to the real humans who are reading it on the Web. Black hat SEO techniques can be very effective for meeting short-term goals, but over-using black hat SEO can significantly lower the quality of your website and hurt your search engine ranking in the long run. Black hat SEO techniques include using duplicate content, keyword stuffing, and linking non-relevant content to pages on your site.

To build a more sustainable website that will earn more visitors over time and continue bringing in money over a longer period of months and years, you will need to employ more white hat SEO techniques. White hat SEO is designed to help Web pages rank higher on the most popular search engines, but it also takes into account the needs and preferences of Internet users who visit your website and consume the content there. White hat SEO techniques include publishing only relevant content that is high-quality and engaging for readers.

While utilizing black hat SEO techniques can be very tempting because they work very quickly, it is more effective in most cases to commit to white hat SEO techniques to benefit your website and its ranking in the long run. 

  1. Don’t Stray Away From Relevant Content

Gray hat SEO techniques refer to SEO strategies that are not risk-free like white hat SEO techniques. However, most gray SEO strategies are also not outright banned or condemned by popular search engine algorithms like most black hat SEO techniques are. 

If you are fully committed to utilizing only risk-free SEO tactics, it’s important to remember that most of your biggest competitors probably don’t share the same philosophy. Taking minor risks through the SEO decisions you make, such as by taking advantage of more ambiguous gray hat SEO techniques, can benefit your business in the long run. Just don’t overdo it or your site will seem scammy and don’t stray away from relevant content no matter how tempting it might be. 

  1. Keep Up with On-Page and Off-Page SEO 

On-page and off-page SEO are two categories of SEO. On-page SEO focuses on the optimization of a specific Web page, while off-page SEO encompasses all of the many factors that can affect the optimization and search engine ranking of your website. 

It is important to keep up with both on-page and off-page SEO in order to improve your website’s ranking on popular search engines. Off-page SEO, which focuses on the legitimacy and authority of your site as a whole based on a variety of factors, helps drive traffic to your website. On-page SEO strategies like optimizing headlines and content on the pages of your website help keep visitors engaged on your website. Both on-page and off-page SEO help reduce your bounce rate and ensure that visitors to your website find value in your website and stick around to explore its content rather than instantly clicking away from it. A low bounce rate in turn helps your website and its pages rank higher on popular search engines. 

SEO is complicated and confusing. It’s always changing and it can be difficult to keep up with, even for those who are experienced in Web optimization. This guide is by no means all-inclusive, but it clarifies the current most effective SEO strategies in order to help you increase your website’s ranking on popular search engines, and drive more traffic than ever before to your site.