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Instagram has something brand-new up its sleeve, and they’ve finally shared it with the world. Instagram launched Reels on August 5, 2020, describing this all-new feature as “a new way to create and discover short, entertaining videos on Instagram”. Reels allows...

Influencer marketing has become a major marketing strategy among many businesses. Influencers are social media users with large followings. These influencers earn money by publishing sponsored posts that feature positive reviews of certain products and services....

If you use any social media platform, you are probably already familiar with the concept of influencers. Influencers have very large social media followings and post content that promotes certain products and services in order to encourage their followers to make...

As of the third quarter of 2020, Google had more than 1.5 billion active users. This number means that almost 20% of the world’s population actively uses Google on a regular basis. Considering the booming popularity of the Internet and the enormous wealth of...

Running a social media marketing campaign for your business comes with many challenges. One of the simplest ways to make social media marketing easier is to invest in a social media scheduling tool.  Social media scheduling tools help businesses schedule social media...

More than three million businesses currently use Facebook as a part of their online marketing campaigns. Facebook is the number-one most popular social media platform—it has almost 3 billion users worldwide—so incorporating Facebook into your social media marketing...

The world of influencer marketing is fairly new. While they might seem very commonplace now, the concept of an ‘influencer’ in general—someone with a relatively large following on a website and/or social media platform who is able to influence their followers to use...

LinkedIn is the largest professional networking platform in the world. This social media platform is designed specifically for professional use, and it has more than 722 million active users around the globe. LinkedIn allows users to create profiles for themselves...

Designing digital marketing campaigns to keep your business afloat in the ever-changing world of online marketing can be frustrating, confusing, and exhausting. Search engine algorithms are always changing, which in turn means that businesses have to switch up their...