by Matt Holandez | Dec 4, 2022 | Uncategorized
Before 2021, student-athletes playing at the university level were legally not allowed to profit off of their name, image, or likeness. It was impossible to have student-athlete brand partnerships. The purpose of this law was to preserve the amateurism of college...
by Matt Holandez | Dec 3, 2022 | Uncategorized
Google Discovery campaigns are advertisements that show up in Google’s feeds on YouTube, the Google app–when the “Discover” feature is turned on–and Gmail. This advertising tool from Google first came out in 2019 and has been gaining ground among businesses of all...
by Matt Holandez | Dec 2, 2022 | Uncategorized
Sizing Images From the picture you choose to display as your brand’s Facebook profile picture to photos that you attach to Tweets you publish from your company’s Twitter account, images are a very important part of social media marketing. Research shows that...
by Matt Holandez | Dec 2, 2022 | Uncategorized
Digital marketing has skyrocketed in popularity and importance over the past decade. Within the first few years of the 21st century, online advertising and digital marketing campaigns were still very much optional for companies and did not usually have the ability to...
by Matt Holandez | Dec 2, 2022 | Uncategorized
Branding refers to how companies develop marketing campaigns in order to widely associate certain images, words, designs, etc. with their specific brand. Designing a logo image or coming up with a catchy slogan for your company are both examples of branding. For...
Recent Comments