The average American checks their smartphone more than 60 times every day and spends almost 5.5 hours per day using their mobile phone. More than 85% of Americans use their mobile phone to browse the Internet and visit websites every single day. In fact, more than half of all Internet usage in the U.S. comes from smartphone use. Considering the increasing amount of time Americans have begun to spend using their mobile phones every day as smartphone technology has become more advanced, it is more important now than ever before to make sure that you have a mobile-friendly website so that it can be accessed easily and successfully from visitors’ mobile phones.
Benefits to having a website optimized for mobile
If your website isn’t mobile-friendly, you’re missing out on a lot of traffic from Internet users who use their mobile phones as their primary devices for Web browsing. Still not convinced? Keep reading to discover 5 reasons why you need a mobile-friendly website in 2021.
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Increase Traffic
The number-one reason why it is important to have a mobile-friendly website as soon as possible is that having a mobile-friendly site allows you to tap into a huge number of Internet users and traffic you would otherwise miss out on with a non-mobile-friendly site. Considering that almost 90% of Americans browse the Web every day using a mobile device, optimizing your website for mobile can significantly increase traffic to your site.
Plus, having a website that can easily be accessed on mobile streamlines the experience of visiting your site for your potential customers. Being able to access your website and enjoy a user-friendly experience from all of their devices—including their mobile devices—encourages potential customers to not only visit your site but to return to your site as well.
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Draw in Attention
Having a website ready for mobile use draws the attention of potential customers to your site and keeps their attention on your site. If your website is slow to load, has text that is too small to read, or experiences image malfunctions on mobile devices, Web users who visit your website from a smartphone or tablet are more than likely to click away from your site as soon as they see that it is not mobile-friendly.
Very few people who browse the Internet from their mobile devices have the patience to deal with clicking through a non-mobile-friendly website using their mobile device. Having a mobile-friendly website both draw attention to your site and encourages visitors to explore your site instead of clicking away from it almost immediately.
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Be More Reachable
Having a mobile-friendly website makes you much more reachable and makes your website more accessible for Internet browsers. If you have a mobile-friendly website, visitors can access your website from anywhere using cellular data instead of having to wait until they are in a place with WiFi to visit your site from their laptop or desktop computer. Without a website that’s optimized for cell phones, you miss out on a lot of traffic from on-the-go Internet users.
Plus, having a website that is optimized well for use from mobile devices like smartphones and tablets makes you more reachable as well. People who visit your website will be able to call you, email you, or find the address of your place of business at the click of a button from their smartphone no matter where they are. The process of contacting you is not as streamlined when visitors of your website access your site using their non-mobile device.
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Establish a Good Reputation
Interestingly enough, having a mobile-friendly website actually helps you build trust with potential customers who visit your site. People who visit your website are much more likely to trust your business if your website is mobile-friendly.
Because of this, having a mobile-friendly website can help you establish a better, more trustworthy reputation for your business. By the same token, failing to have a mobile-friendly website can ding your business’s reputation among potential customers who visit your site.
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Keep Up With Your Competition
More than 75% of websites are optimized to be mobile-friendly. This means that, if your website is not mobile-friendly, you are a part of the unfortunate 1 in 4 websites that miss out on all of the benefits of maintaining a mobile-friendly website.
If you want your business to stay afloat in this competitive market, it is imperative to have a mobile-friendly website. Otherwise, you just won’t be able to keep up with your competition that maintains mobile-friendly websites for their businesses.
If you need assistance with developing a website that’s fully optimized for mobile use, contact us now!
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