Influencer Campaigns Rise Again

Influencer Campaigns Rise Again

Influencer marketing has become a major marketing strategy among many businesses. Influencers are social media users with large followings. These influencers earn money by publishing sponsored posts that feature positive reviews of certain products and services....
How Much Does it Cost to Advertise on Google?

How Much Does it Cost to Advertise on Google?

As of the third quarter of 2020, Google had more than 1.5 billion active users. This number means that almost 20% of the world’s population actively uses Google on a regular basis. Considering the booming popularity of the Internet and the enormous wealth of...
Guide to Facebook Insights for Small Business

Guide to Facebook Insights for Small Business

More than three million businesses currently use Facebook as a part of their online marketing campaigns. Facebook is the number-one most popular social media platform—it has almost 3 billion users worldwide—so incorporating Facebook into your social media marketing...
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