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Digital marketing is a crucial part of any modern business’s marketing efforts. The Internet has now surpassed all other sources as the most popular source that people use to find local businesses that offer products or services they need. Digital forms of marketing...

The outbreak of the novel coronavirus—now dubbed Covid-19—has likely just begun, but it has already changed life as everyone knows it worldwide. A pandemic has been declared. Global fear and uncertainty is widespread. Many countries—including the United States—have...

It may only be April, but 2020 has more than made its mark on history just within its first quarter. The outbreak of the novel coronavirus—which leads to the disease COVID-19—is without a doubt the singular phenomenon that will define 2020 for decades to come....

Google search trends reflect what is on most people’s minds at any given moment in time, so it only makes sense that these trends have undergone unprecedented shifts since the initial outbreak of COVID-19. Google search trends are of course based on what users are...

2020 is quickly drawing to a close, and 2021 is right around the corner. After an incredibly tumultuous year, most people are happy to say goodbye to 2020 and are hopeful for what is to come in 2021. If you run a business, you’ve probably already begun to at least...

The COVID-19 pandemic has turned the auto industry on its head. Many automotive dealerships across the United States were forced to close during the stay-at-home orders that began in early March of 2020. Before auto sales were deemed essential in mid-April of 2020,...

TikTok: Emerging Social Media Platform Over the past decade, social media has gone from virtually nonexistent to practically universal. Almost 70% of adults in the U.S. regularly use at least one social media platform, and that percentage is closer to 90% for younger...

IGTV is an exclusive video platform that Instagram launched in June of 2018. It allows Instagram users to create their own IGTV channel and share long-form pre-recorded videos that are up to an hour in length. IGTV is optimized for use on both desktop and mobile...

If you want to stay ahead of your competitors and step up your social media marketing game for 2020, keep reading to discover 5 of this year’s top social media marketing tips for any business big or small. These 7 action-focused tips are straightforward and simple to...