Tips to Help Your Dealership Prep For July 4th

July 4th is one of the most popular days of the year to buy a car. Summer is already a popular time of the year to buy a new car, largely because it is the season in which many vehicle models for the upcoming model year are released. Many auto dealerships offer special deals and discounts in honor of the July 4th holiday. This year, the 4th of July falls on a Monday–which means that the entire weekend leading up to July 4th is considered a holiday weekend. The 4th of July holiday weekend this year presents even more sales opportunities for auto dealerships that are hoping to maximize their sales and profits to make the most out of July 4th.

Although many auto dealerships make a good amount of sales on July 4th each year, there is also a lot of competition among car dealerships when the 4th of July comes around each year. If you run an auto dealership, you may be wondering how to keep up with the competition and make your dealership and the deals and discounts you plan to offer to stand out among the rest this 4th of July. Keep reading to discover 5 top tips to help your car dealership make the most out of July 4th.

 

 

1. Be Festive

Everyone loves a celebration. Festivity incentivizes car shoppers who could become customers at your auto dealership to take a second look at your dealership if they’re in the market for their next vehicle.

Decorate the interior and exterior of your auto dealership facility in red, white, and blue in honor of the 4th of July. Fly American flags outside your dealership lot. If at all possible, even host a July 4th-themed event at your car dealership to draw in more customers with a fun celebration.

2. Advertise Early

Don’t wait until July 3rd to begin advertising the deals and discounts your auto dealership plans to offer for the 4th of July. Buying a car is a major purchase, and many car shoppers prefer to prepare for that purchase in advance of when they actually plan to buy their next vehicle.

Prospective car buyers may begin their car shopping process as early as late June, even if they want to take advantage of July 4th car deals. In response to this, many auto dealerships choose to begin advertising or even offering their 4th of July deals and discounts as early as mid-June. Advertising early helps your car dealership avoid getting overlooked among car shoppers who begin browsing for holiday deals in advance of the holiday itself.

3. Update Your Website

The process of car shopping has changed significantly over the past few years to become more online-oriented, and this process accelerated over the course of the COVID-19 pandemic through 2020 and 2021. Almost 30% of car sales were completed online in 2020, as compared to the less than 2% of car sales that were completed online before the onset of the COVID-19 pandemic in early 2020.

Considering how many car shoppers now browse auto dealership websites for vehicles and how some even complete their entire vehicle purchases from start to finish from behind their computer screen, it is crucial for auto dealerships to update their website to reflect their 4th of July deals and discounts. Add some festive banners to your dealership website homepage and feature information about the special deals and discounts your dealership is offering in honor of the July 4th holiday prominently on your website as well.

4. Give Back

Giving back to your community or to a beneficial cause can be a great way to both do good for the world and maximize the sales at your auto dealership on July 4th and the entire July 4th holiday weekend.

Running a charitable campaign for the 4th of July can help your auto dealership draw in customers and incentivize car shoppers to make their purchases from your dealership in order to make their own contribution to whichever charitable cause you choose to support. However, it is important to choose a cause and a campaign that matters to you and is relevant to your dealership in order to avoid acting disingenuously or at least coming off as disingenuous.

5. Extend Your Service Hours

The days are longer during the summertime, and people tend to stay up and stay out later–which means people are more inclined to visit auto dealerships later in the evening throughout the summer season.

As such, many other auto dealerships choose to open earlier and close later over the 4th of July holiday weekend to maximize the amount of time they have to make sales. In order to avoid falling behind the competition, it is a good idea to extend your auto dealership’s service hours in honor of the 4th of July.